Meta Marketing Summit is an annual event where Meta invites advertisers, agencies, creative & media agencies to discuss trends in the industry, and how Meta’s solutions and products can help marketers drive innovation, scale and impact.

We created end-to-end campaign deliverables from campaign narrative, theme, key visual photoshoot, anthem video, keynote deck, landing page, social banners, whitepapers, infographics and more.

IN-PERSON EVENT

1,570

Unique Visitors on In-Person Splash Page

ZOOM

259

Unique Visitors on Zoom Splash Page

The Challenge

APAC Scaled has been renamed to Mid-Market in July. However, the resultant new identity and its significance have not been adequately established, creating uncertainty about the change.​

Deliverables

We produced keynote presentation, inforgaphics to communicate the new brand positioning, digital assets and swag items, awards to boost and celebrate the team.

Our Approach

Elevating the brand from the 'middle' to the 'center of action' establishes a robust identity. Communicating this new positioning channels efforts towards success, empowering both brands and Meta. This approach helps perceive and solidify their presence among peers in MBG.

The creative concept

When a single ray of light enters a prism, it turns into multiple rays and colors. This is exactly how brands transform upon working with GBG Mid Market. ​

We represent this focal point and through our efforts, brands grow in multiple ways and achieve great success. ​