Paris 2024 La Riviere Alibaba Cloud
Navigate La Rivière Alibaba Cloud, the river of innovation, to discover iconic French landmarks and ride ripples of discovery
– to learn how Alibaba Cloud bridges the gap between the Olympic Games and its audience with its future-forward capabilities in broadcasting and AI.
Inspired by the River Seine and French architecture
The booth’s design pays homage to the bridges found along the River Seine, while the journey mimics the pathway of the same river – decked with prominent French landmarks like the Eiffel Tower.
Alibaba Cloud technology showcased over 7 zones
AI voice assistant 'Alibaba Cloud Bao'
Alibaba Cloud Olympic Games milestones
and video AI colourization zone
MUCAR and OBS Cloud 3.0 zone
VR Kayak
Energy Expert eSustainability zone
Tongyi Wanxiang AI-generated collectible zone
Engagement quiz and Social Gamification
Results
The Paris 2024 Olympic Games attracted over 4 billion viewers globally.
Using the global infrastructure of Alibaba Cloud, OBS Cloud supported the largest-scale television and internet broadcasting in history.
2,000+
interactions with virtual Alibaba Cloud Bao
5,000+
Tongyi Wanxiang postcards & stickers printed
Opening ceremony was covered by 40+ global media outlets including BBC, Les Echos, CCTV, NHK, CGTV.
10,000+
visitors
0.1 billion
social media impressions worldwide
5,000+
plays of the virtual kayak game
500+
Leads
90,000+
New Social Media Fans
Agency: MOI Global
VP, Customer Engagement: Adeline Chang
Account Director: April Han
Events director: Sean adamir
Strategist: Jackson Yeo
Creative Director: XT Cheng
Copywriter: Sadat Osman
Art Director: Mathisha Mahawalage
Digital Designer: Felicia Yap
Motion graphic designer: Hanan Ramadhan
3D Artist: Thomas Quak
B2B Marketing Awards 2025
Bronze for Best use of live events (digital, physical or hybrid)
MARKies 2025 winner
Took home bronze for the “Most Effective Use – Events (Physical / Virtual)”
Also Shortlisted as Finalists for 🏆 Most Effective Use - B2B Marketing
